Saturday, February 8, 2014

The Victoria Beckham Fashion Story

Almost no one can design an impeccable dress quite like the exquisite Victoria Beckham.

I've been following Beckham's career since she was one-fifth of the Spice Girls. And yes, if I was playing out a karaoke fantasy, I was always Posh Spice (not to hate on the other girls, but they were fashionably challenged.) There's always been something so fabulous about her style, elegance and the way she carried herself from the day we were introduced to her.

I can even recall the bit of jealousy I felt when I found out she married David Beckham and became Mrs. Beckham. But nonetheless, I've always loved and admired her. She always seems to be on top of her game both in her personal and professional life. To kick off her  during NYFW, (New York Fashion Week) she has collaborated with Skype to give her fans an inside look at the process of putting her collection together.







What many people might not know about Beckham is that while she was living in LA and working on her brand based out of London, she used Skype as a way to communicate with her team. This Skype collaboration is giving fans the chance to ask VB direct questions through Skype video messages.

DYK? Beckham was also one of the first designers to use social media, primarily Twitter as a way to connect with her fans during NYFW in 2012. She actually became the most talked about designer during that showing. It was only natural for Vicky to move forward in the next phase of her brand by launching her very own website where she could sell her luxury products.

Indeed she launched an e-commerce store before even thinking about opening her first bricks and mortar store, which will open in London in September 2014.

If you love fashion and Vicky as much as I do, I highly recommend you watch this amazing piece on the evolution of her brand and her journey to becoming a fashion designer. And the best part? IS that you can get involved and communicate with her.

I for one am very excited to see what's on the horizon for VB.

XO GTG

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